Reason 3: The finish line

The finishing staight in Meerbeke was PERFECT.

Long enough for sprints to be very contentious.

Straight enough for the lone escapee to take it all in.

Reason 2: Passion

The people of Geraardsbergen even had a funeral procession

 for the loss of the race course coming through their town. 

This kind of passion for the race should not be overlooked in the future.

http://www.deredactie.be/cm/vrtnieuws.english/mediatheek_en/1.1119295

Reason 1: The Muur is iconic. 
Just take look at the bend to the Kapelmuur.
The images captured on the Muur exemplify why the race is so special to cycling fans everywhere.

Source: http://wielerdier89.files.wordpress.com/2011/09/geraardsbergen11.jpg